Registration is now open for the twelfth edition of the international Conference & Exhibition dedicated to the steel industry.
In a European market that is showing signs of stabilization after difficult years, the event confirms itself as a strategic platform for business and discussion between operators in the sector.
The exhibition space sales campaign for Made in Steel 2027 , the international event dedicated to the steel industry, has officially begun. Scheduled for May 11, 12, and 13 at Fiera Milano , the event is organized by siderweb in conjunction with Fiera Milano. Interested companies can reserve their space at an event that, year after year, has established itself as an international reference point for steel producers, distributors, traders, service centers, processors, and users. An "Early Bird" option will also be available for exhibitors who book by June 19.
The twelfth edition of Made in Steel presents itself with a renewed layout and expanded spaces in pavilions 8, 12 and 16 , designed to welcome an ever-increasing number of companies and promote visibility, networking and business opportunities along the entire steel supply chain.
Following the growth of the 2025 edition, which attracted over 19,000 attendees and nearly 400 companies from all over the world, Made in Steel is looking to 2027 with the aim of further consolidating its role as a European platform for discussion, innovation, and development for the sector.
"The opening of sales represents the first step towards an edition that aims to position the Italian steel industry in an even more international and business-oriented context," said Made in Steel CEO Paolo Morandi. "In a period of profound transformation for the European steel industry, the biennial event aims to be a place where companies, institutions, and stakeholders can meet to develop new growth opportunities and jointly address the challenges of competitiveness and industrial transition."
In addition to the exhibition area, Made in Steel 2027 will also offer a rich program of conferences, round tables, and in-depth discussions dedicated to key topics in the steel industry: market dynamics, regulations, technological innovation, sustainability and the circular economy, geopolitics, and industrial competitiveness.
The market context: between first signs of recovery and new competitive challenges
The opening of registrations for Made in Steel 2027 comes at a particularly significant time for the European steel market.
After three consecutive years of declining demand, the sector is showing signs of stabilization, despite a still highly uncertain environment. According to Eurofer's latest Economic and Steel Market Outlook, apparent steel consumption in the European Union is expected to return to growth in 2026, albeit at a moderate pace, supported by a gradual improvement in industrial activity and investment. However, demand levels remain lower than those recorded before the pandemic, and factors such as high energy costs, geopolitical tensions, and growing competitive pressure from non-European imports continue to weigh on demand.
In Italy, the European Union's second-largest steel producer after Germany, companies in the supply chain are undergoing a transition phase that requires significant investments in energy efficiency, digitalization, and decarbonization. At the same time, strengthening strategic sectors such as construction, infrastructure, energy, and advanced manufacturing could help sustain demand in the coming years.
Made in Steel is the international conference and exhibition dedicated to the steel industry. It is organized by siderweb - the steel community alongside Fiera Milano. Made in Steel is a conference and exhibition. It offers opportunities for business and reflection, networking and learning. It is both an exhibition showcase and a cultural hub that, with conferences, forums, and roundtables, aims to foster competitive collaboration and the exchange of information, essential elements for business growth. Since 2023, Made in Steel has been certified for sustainable event design and management according to the ISO20121 standard.
siderweb - The Steel Community is the only online publication in Italy dedicated entirely to the steel industry. It is a point of reference for industry professionals, thanks to its simple style, focus on in-depth analysis, and objectivity. Since 2009, it has been tracking the prices of raw materials and steel products on the national market every week, now numbering over 60, using a method certified by the Laboratory of Statistics, Data, Methods, and Systems at the University of Brescia. Since 2022, it has published five weekly indices for scrap, carbon steel, long and flat products, and stainless steel.
Since 2005, it has organized Made in Steel, the international Conference & Exhibition dedicated to the steel industry, and structured its contents: conferences, interviews, and outlooks.
Ai in manufacturing: from pilot to practical application
Artificial intelligence as a central theme at AMB 2026 // Guido Reimann, VDMA, discusses opportunities, challenges and current developments At AMB, the international trade fair for metalworking, taking place in Stuttgart from September 15 to 19, 2026, Artificial Intelligence (AI) will be one of the three main topics, alongside automation and the circular economy. We discussed the progress made by the industry and the useful insights decision makers can draw from AMB 2026 with Guido Reimann. He is Deputy General Manager of VDMA Software and Digitalization and Coordinator of the VDMA Competence Network on Artificial Intelligence. AMB: AI was a hotly debated topic at AMB 2024. Where does the metalworking industry stand today, in 2026? Has AI become a standard practice, or are pilot projects still prevalent? Guido Reimann: For the mechanical and plant engineering sector in general, as well as for manufacturers of precision tools and machine tools, the topic of artificial intelligence has gained further importance. A VDMA survey in spring 2026 revealed that over 80% of mechanical engineering companies attach great importance to artificial intelligence technologies. Around a third of companies are already using AI solutions in production. This means the era of pilot projects is over. We are seeing increasing practical application of AI. Furthermore, many pilot projects continue to be conducted within companies to further familiarize themselves with the technology and test new application possibilities. Current business application areas related to manufacturing focus on software development, engineering and design, business management, IT, marketing, and communications. Artificial intelligence solutions are also increasingly being used in sales and product-related services for customers in the mechanical engineering industry. To fully leverage their potential, companies must focus on their digitalization and promote it strategically. AMB: The mechanical and plant engineering sector expects a tangible increase in efficiency thanks to AI. What specific figures and success stories do you know in the metalworking industry? And what are the main obstacles to implementation? Guido Reimann: AI-based solutions and approaches not only promise increased efficiency, they also ensure it along the entire value chain. This is reflected, for example, in the reduction of costs for producing technical documentation and user manuals, in the time and cost savings in purchasing by increasing the number of identical components and thus improving purchasing conditions, or in the reduction of unplanned downtime, for example on machine tools, where cost savings of 10 to 20% are possible. Furthermore, AI solutions can significantly accelerate processes in many areas: development, production, sales, and customer service. Comprehensive and sustainable digitalization is a fundamental prerequisite for the use of artificial intelligence and other digital technologies. However, obstacles often include change management, slow implementation, and a lack of human resources. Projects often fail less due to technical issues than to organizational difficulties, inadequate decision-making structures, poor engagement, insufficient knowledge of applications and limitations, and other non-technical factors. And even in the case of AI, it's true that not all pilot projects are successful. The crucial factor is knowing when to stop and redirect limited resources towards more effective digitalization activities. AMB: Which AI technologies and application areas do you believe will dominate AMB 2026, and why is participation in AMB 2026 essential for metalworking professionals interested in AI? Guido Reimann: In traditional product development and design, as well as in software development, we are now seeing numerous AI-based solutions offered by the software industry. At the same time, many mechanical engineering companies have integrated AI technologies into their related products or services, making them available for metalworking. At AMB, industry professionals will find not only manufacturers and suppliers of production machinery, but also software and service providers that support seamless implementation along the entire value chain. AMB: Industrial AI, the European AI Regulation, humanoid robotics, quantum computing: the agenda is getting busier. What developments should decision makers in the metalworking industry definitely keep an eye on over the next five years? Guido Reimann : It's true that the range of technologies, applications, and regulatory requirements relevant to the digital sector is constantly expanding. This also means that equipment manufacturers and application industries must keep pace with this change. Digital technologies are not only becoming increasingly important for internal business processes, but are also significantly influencing companies' business models. Those who are new to new digital technologies and their potential applications within their own company and in their customers' industries can lay the foundation for future success well in advance. A VDMA survey from spring 2026 also shows that mechanical engineering companies are focusing intensively on the following three technologies and intend to expand their use: artificial intelligence, digital twins, and open source software. AMB: Thank you for the interview, Mr. Reimann. Artificial Intelligence at the heart of the program For those who want to delve deeper into the topic of AI at AMB 2026, not only by visiting the exhibition stands but also by interacting directly with experts, the AMB Stage offers two special opportunities on Wednesday, September 16: From 12:00 to 1:30 p.m., VDMA Software und Digitalisierung invites you to a panel discussion entitled "Artificial Intelligence in Production - Practical Examples." This will be followed at 2:00 p.m. by the presentation "AI in Production - From Impact to Added Value," featuring industry, research, and application professionals who will discuss current developments, concrete application examples, and open questions related to the use of AI in mechanical processing. The AMB Stage is located in the atrium (EO010) at the east entrance. About AMB Since 1982, AMB has presented the highlights of the international metalworking industry. "Where metal comes alive" will also be a regular event on the industry's agenda in 2026, this year from September 15 to 19. It is the international marketplace and meeting place for metal cutting, showcasing the latest products, technologies, innovations, services, and concepts in all their facets. AMB is supported by the VDMA Precision Tools, VDMA Software and Digitalization, and the VDW Verein Deutscher Werkzeugmaschinenfabriken e.V. (German Machine Tool Builders' Association). Further information is available at www.amb-messe.de/
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