From market analysis and trade flows to geopolitics and the green transition: the next edition expands the content program and introduces new formats for dialogue and in-depth analysis.
Made in Steel 2027 brings a global discussion on the future of the steel industry to Fiera Milano. For the 2027 edition, the event, organized by siderweb in conjunction with Fiera Milano, has chosen to strengthen its international reach with two exclusive partnerships with Kallanish and SMR - Steel & Metals Market Research . The goal is to further expand the event's content offering and bring a global perspective to the program on the markets, commercial dynamics, and transformations reshaping the steel industry.
"Made in Steel increasingly aims to be a place where the international steel industry can meet and exchange ideas," says Paolo Morandi, CEO of Made in Steel and siderweb. "The partnership with Kallanish and SMR goes precisely in this direction: bringing international expertise, analysis, and perspectives to Milan, creating opportunities for dialogue that can help operators understand an increasingly interconnected and complex market."
"The European steel industry, " he adds, " is undergoing a profound transformation, in which competitiveness, trade, energy, decarbonization, and geopolitics are inseparable issues. Made in Steel aims to be a space where these dimensions can be addressed together, bringing together those who produce, process, and use steel, those who analyze scenarios, and those who define the rules."
A new series of sessions dedicated to international markets, organized by Kallanish , will focus on three key areas shaping the steel industry: "Global Steel Market Outlook," "Trade and Competitiveness," and "The Future of Steel Production." Participants can choose to take one, two, or all three modules, which will cover global market developments, the changing trade and regulatory environment, and the future of steel production, from raw materials to artificial intelligence and digitalization.
SMR - Steel & Metals Market Research is a market research firm specializing in stainless steel and specialty steels, led by Markus Moll. It will organize a conference dedicated to the global markets for carbon and alloy engineering steels, bearing steels, free-cutting steels, and tool steels. The program will provide insights into the global supply structure, trade flows and market volumes, and end-use demand by segment, including 10-year forecasts. The program will also include a global comparison of production costs and an assessment of geopolitical trends and their impact on the engineering steel industry.
The new international partnerships will complement the already extensive Made in Steel conference program, curated by siderweb. Entrepreneurs, managers, experts, and representatives of the main industry associations will be invited to discuss issues affecting the future of Italian and European steel. Speakers will also include representatives of Assofermet, Eurofer, Eurometal, and Federacciai, as well as representatives of Italian and European institutions .
New formats for dialogue and in-depth analysis
The program's evolution also extends to content production and delivery. Made in Steel 2027 will go beyond the traditional conference format: among the new features, a live video-podcast station will be available, designed as an open space for meeting with industry professionals and as a place for content production during the event.
The siderweb editorial team will engage in ongoing dialogue with representatives of the Italian and international steel supply chain, gathering testimonials, analyses, and perspectives directly from those attending Made in Steel. The production of podcasts, already part of siderweb's editorial offering, will also continue, strengthening the connection between the physical experience of the event and the digital enjoyment of its content.
One of the new features of 2027 will be the arrival at Fiera Milano of “The Green Steel Challenge” , the podcast produced by the Willy Korf Foundation and Kallanish Commodities, which will make live recordings during the event.
A new dimension for Made in Steel
Made in Steel 2027 will increasingly be the place where the steel industry looks to the world to understand where it is going and to identify the next direction to follow.
The partnerships with Kallanish and SMR are part of the event's broader growth path : the twelfth edition of Made in Steel, scheduled for 11, 12 and 13 May 2027 at Fiera Milano , presents itself with a renewed layout and expanded spaces in pavilions 8, 12 and 16 , designed to welcome an ever-increasing number of companies and promote visibility, networking and business opportunities along the entire steel supply chain.
Following the growth of the 2025 edition, which attracted over 19,000 attendees and nearly 400 companies from all over the world, Made in Steel is looking to 2027 with the aim of further consolidating its role as a European platform for discussion, innovation, and development for the sector.
Made in Steel is the international conference and exhibition dedicated to the steel industry. It is organized by siderweb - the steel community alongside Fiera Milano. Made in Steel is a conference and exhibition. It offers opportunities for business and reflection, networking and learning. It is both an exhibition showcase and a cultural hub that, with conferences, forums, and roundtables, aims to foster competitive collaboration and the exchange of information, essential elements for business growth. Since 2023, Made in Steel has been certified for sustainable event design and management according to the ISO20121 standard.
siderweb - The Steel Community is the only online publication in Italy dedicated entirely to the steel industry. It is a point of reference for industry professionals, thanks to its simple style, focus on in-depth analysis, and objectivity. Since 2009, it has been tracking the prices of raw materials and steel products on the national market every week, now numbering over 60, using a method certified by the Laboratory of Statistics, Data, Methods, and Systems at the University of Brescia. Since 2022, it has published five weekly indices for scrap, carbon steel, long and flat products, and stainless steel.
Since 2005, it has organized Made in Steel, the international Conference & Exhibition dedicated to the steel industry, and structured its contents: conferences, interviews, and outlooks.
Metal show & tib evolves with the market and becomes digital metal & tib
The market demands digitalization, and ROMEXPO is responding with a major strategic repositioning. Starting with the 2027 edition, the METAL SHOW & TIB trade fair becomes DIGITAL METAL & TIB, an important step for the entire industry and a clear signal of alignment with international standards in the sector.The decision stems from ongoing dialogue with exhibitors and partners over previous editions, whose market signals were clear: the metal industry can no longer be viewed separately from the digital transformation that is redefining production chains, maintenance, logistics, and business models globally today. We listened to this message and rethought the event concept from the ground up — not just as a rebranding, but as a fundamental repositioning of the target audience, the exhibition content, and the value proposition for participants.DIGITAL METAL & TIB aims to become Romania's reference platform for companies undergoing digital transformation, including industrial automation, robotics, predictive maintenance, Industry 4.0, systems integration, and software solutions for production. This is a natural alignment with the direction already adopted by major European trade fairs in the field, and an opportunity for local players to remain competitive in an increasingly internationalized market.A key element of the new concept is the convergence between the metal community and the TIB community. The two ecosystems, complementary by nature, will operate under a single umbrella brand, with an integrated exhibition format, shared thematic areas, and a networking program specifically designed to facilitate cross-industry partnerships."We have closely followed feedback from companies over recent editions, and we clearly understood the direction: the industry needs an event that speaks the language of digitalization, not just product display. DIGITAL METAL & TIB is our answer to this need — a format built for today's company: connected, technologically advanced, and oriented toward international standards," says Oana Netbai, Commercial Director of ROMEXPO.The rebranding, in fact, marks the maturation of an entire exhibition segment. DIGITAL METAL & TIB will bring together manufacturers, technology suppliers, systems integrators, and industry specialists in a setting dedicated to innovation, know-how transfer, and cross-sector collaboration, positioning Romania closer to the trends shaping the industry globally.ROMEXPO organizes the event, and it will take place from May 11–14, 2027, at ROMEXPO, Bucharest. Interested companies are invited to budget early for their participation in DIGITAL METAL & TIB to benefit from the best exhibition conditions and optimal positioning within the event's new concept.
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